Fighting Global Poverty Through Digital Fundraising Strategies for Non-Profit Organisations

Have you ever wondered how non-profit organisations make income online?

Non-profit organisations are implementing digital fundraising strategies to execute marketing campaigns, host several events, and connect with a larger audience.

Global poverty is one of the most pressing problems that the world faces today. The poorest in the world have no access to basic amenities such as electricity, education, healthcare facilities, and proper nutrition.

The goal of most non-profit organizations is to fight extreme poverty and hunger by working closely with government, communities and individuals through the implementation of digital fundraising strategies.

Digital Fundraising Definition

Digital Fundraising means using online fundraising platforms such as websites, emails and social media to increase brand awareness, improve donor retention, reduce non-profit workload, increase donations, and connect effectively with the target audience.

Five Digital Fundraising Strategies for Non-Profit Organisations Includes:

1. Create a Branded Donation Website and Social Media Accounts
2. Launch a Crowdfunding Campaign
3. Launch a Google Ad
4. Focus on SEO
5.  Utilise Email Marketing Campaigns to Build a Segmented Email List

Create a Branded Donation Website and Social Media Accounts

Branding is a visible way of connecting with potential customers. The branding of a company explains what a company stands for and how people remember a brand. It all starts with a nonprofit's branding assets which include a website, social media, blog, e-newsletter, logo, tagline, and colour pallet. Many branded nonprofits integrate their branding assets into their campaigns to end poverty. 

An example is The Borgen Project, this organisation uses its branded digital assets and platforms such as its website, social media and donation profiles to regularly share videos and pictures online. This is used to build trust with donors and increase their chances to donate again. The Borgen Project uses various branded digital fundraising strategies to help fight global poverty.

Launch a Crowdfunding Campaign

Crowdfunding campaigns make donors feel valuable and companies can use these campaigns to reach donors who care about their projects. During a company's online fundraising journey,  social media updates and goal meters should be regularly sent to donors to keep track of how close the organization is to their goals. 

The Borgen Project has a crowdfunding option to create campaign profiles, send e-newsletters to donor subscribers and add social proof to the crowdfunding campaign.

Launch a Google Ad

Google has changed its Ads approach to nonprofits by introducing Google grants which have a big impact online and aim to give nonprofits a fighting chance. Nonprofits can apply for a sum of £8,000 in Google Ads to reach a larger audience.

Focus on SEO

SEO is used to increase online visibility and direct traffic to a website. Nonprofits need to integrate SEO variables into their online posts to reach out to their target audience and local communities.

 
Some SEO variables include keywords, links, and tags. Organizations can connect with donors through the utilization of SEO software such as Semrush to rank higher and have a competitive advantage over rivals.

Utilise Email Marketing Campaigns to Build a Segmented Email List

Email marketing enables companies to share vital information with their subscribers. It is one of the best ways for nonprofits to reach out to their audience and it provides access to share information through a segmented email list established on a company's database. 

Email marketing software such as  Mailchimp, Substack, and Campaign Monitor can be used to execute campaigns. This integration can give nonprofits a better response rate to their email campaigns.

Utilising these fundraising strategies can be used to eliminate global poverty through your donations and support. To make an impact in the world, your donations will mean a lot to us.

To take action, visit The Borgen Project and My Fundraising Profile.

Together, we can help make the world a better place.

Fashion Blogging

Fashion blogs are blogs that cover the fashion industry, accessories, beauty tips, clothing, and lifestyle.

A fashion blogger is known as an influencer because it's an occupation for some people to make money by recommending fashion and lifestyle-related products and brands.

Source: YouTube

Tips for Writing a Fashion Blog:

• Get in tune with the latest trends
• Find a perfect domain name and web host
• Set up a blog using blogger.com with a perfect theme
• Stick to your niche
• Use the right fashion terminology
• Create room for creativity
• Create a consistent publishing schedule
• Market your blog on social media

Source: Fire the boss

A fashion blogger must be ready to attain an online presence because this is the only way a person can be easily recognized.

A fashion blogger must be very creative in publishing content that will attract viewers to your blog.

To be a unique fashion blogger, you must be ready to speak through your blog, allow people to know you through your blog, and be very active in posting content on your blog.

For more fashion blogging tips, visit The Blog Tyrant.

ENDS

Digital Fashion Evolution

Digital Fashion is a visual representation of clothing created with computer technologies and 3D software.

The basic idea you should have about digital fashion is the fact that it isn't made of fabric, it is made from pixels rather than textiles, no one can wear an item of digital clothing in real life and it can only be browsed and ordered online.

Reasons Why Digital Clothing is Booming:

• It is eco-friendly unlike the traditional fashion industry
• It is in line with the current usage of people who need an outfit for a day
• It is relevant in times of pandemic for showing off on social media
• New technologies make it easier to create digital clothing
• Digital clothing has a similarity with video games avatars

Source: YouTube

Digital fashion provides endless possibilities for creative self-expression, it is body and gender inclusive, it reduces production costs and time to market,  and profit can be generated for digital experiences.

To find out more about digital fashion evolution, visit The Vox website here.

Fashion Modelling For Beginners

Fashion modelling is a creative and innovative way of expressing your physical look through fashion.

A  model can work with different brands to advertise outfits and other types of products. 

Source: Observer

Tips on How to Become an Aspiring Model for a Modeling Job:

• Identify your strengths
• Take care of your appearance
• Create a portfolio
• Eat healthily and get fit
• Try a modelling school
• Practice modelling using YouTube
• Find a modelling agency

Source: YouTube

The Basic Types of Fashion Modelling are:

• Editorial models: Models that wear designers made by fashion brands which are usually shot by photographers.
• Runway models: Models that walk the catwalk during fashion shows.
• Plus-size models: Curvy or full-figure models for plus-size designs
• Parts Models: Models with a specified body part used in product photography for advertisement
• Fitness models: Physically fit models that appear in gym wear or facilities
• Glamour Models: Models hired based on physical appearance to appear in videos etc.
• Lingerie Models: Models that pose in underwear for photoshoots and lingerie brands
• Swimsuit Models: Models that pose in bathing suits to show off trendy swimwear
• Promotional Models: Brand promotional models for marketing products and services
• Catalog Models: Models who look like everyday people for a relatable image

Source: Web India 123

Fashion models can promote, advertise and showcase clothing, footwear, and other products.

Fashion models can participate in a photoshoot, fashion shows, commercials, and trade shows.

There are so many opportunities for fashion models in the world. All you have to do is focus on what interests you and every other thing will fall according to your plans.

For more information about fashion modelling tips for beginners, visit The Brandon Andre Headshots.

 

The Alternative Summer Look "Non-Branded Fashion"

Are you really into fashion but don't have the money for it? Well, this is the place to get good ideas and alternative looks that will make you stand out from others and make you a talking attraction at parties or events.

Great Benefits of Non-Branded Fashion:

• It's more affordable
• It can be turned into your personal brand
• It lasts longer
• It's very attractive
• It's more unique

A video on why you should buy unbranded clothes: 

 Source: YouTube

Source: Own Quotes

What does an alternative style mean? 

It means clothes, footwear, and accessories that are not fitting within the current trends. Alternative fashion stands apart from commercial fashion.

Alternative Outfits To Try Out:

• A ripped-up tee, skinny jeans, or any shoes.
• A long-sleeve shirt, skirt, and a pair of boots. 
• A simple tee, long skirt.
• Plain tee, ripped-up jeans, and shoes
• Alternative dress (Depending on the style of the dress)
• Tee with a vest, shorts, and any shoes
• Layers upon layers of different clothing

Try wearing non-branded outfits as an alternative way of creating a unique style, which will make you stand out from the crowd and get heads turning (in a good way).

For more information about Alternative fashion styles for summer, visit  The Rebels Market.

 

Fashion Trends for Summer

Are you looking to slay this summer?

Well, I have the hottest fashion colour combination and advice to transform your summer for good.

Fashion is all about using bright and vibrant colours to create a positive vibe.

To feel this vibe, you have to try out new colours, mix new colours and match new colours. Fashion is all about having fun and expressing yourself. 

Fashion Color Combinations:

• Yellow and Blue: Playful and authoritative summer style
• Navy and Teal: Soothing and striking style
• Black and Orange: Lively and Powerful style
• Maroon and Peach: Elegant and Tranquil style
• Deep Purple and Blue: Serene and Dependable style
• Navy and Orange: Entertaining yet credible style
• Sapphire Blue and Blue Gray: Prosperous and Elegant style
• Powder Blue and Chetwode Blue: Open and Inviting style
• Royal Blue and Yellow: Trust Worthy and Optimism style
• Desert Sand Beige and Emperor Gray: Conservative and Reliable

A Video On How To Make Fashion More Fun:

Source: YouTube

Fashion is about being creative and expressive with your outfits. It helps to support, highlight and evaluate who you are. If your fashion is feeling kind of boring, find an unexpected accessory to liven up your look.

Source: Pinterest

Pros of Fashion

• Following fashion trends can make you popular: If you slay in a new outfit, it will grab people's attention and get them to ask you where you got the outfit from.
• Fashion makes you look attractive and feel confident: It helps you find a partner this way.
• Fashion can spice up your lifestyle in a fun way.
• Fashion can help you make new friends.
• Fashion can improve your chances of getting job opportunities with fashion agencies etc.

Cons of Fashion

• Fashion can be really costly.
• Fashion can be time-consuming.
• Fashion can lead to anorexia.
• Fashion is a big polluter of the environment.
• Fashion gets outdated which is hard to keep up with.

Advice To Transform Your Summer

Fashion can transform a person from feeling down to feeling more confident and positive. Remember not to take fashion too seriously, it's all about having fun, expressing yourself and being creative.

Source: Pinterest

To find out more about fashion trends for summer, visit The British Vogue.

Ethical Fashion Tips for Beginners

                              

Source: Beauty and Virtue 

If you have read my first blog, you are likely to know more about fashion sustainability. 

In this article,  I will be sharing tips on the evolving meaning of ethical fashion. You'll also learn about:

• The truth behind fast fashion.
• The beauty of ethical fashion.
• Ethical fashion designs.

Most times, we want to know the truth about fast fashion and when we eventually do, we find it hard to believe because it feels unreal. Fast Fashion is one of the most profitable and beautiful industries in the world yet the people who bring out the real beauty in fashion work extremely long hours and get a little in return.

Ethical Fashion is a way of finding solutions to wrongs affecting the fashion industry.

The Truth Behind Fashion

The truth behind fashion is how fast fashion has globally taken over the world.  It takes us back to how human rights are being violated in the fashion world and how humans are being affected by different ecological disasters. If you are addicted to fast fashion, watching this video will help you get rid of that nasty habit and mould you into being an ethical fashionista.

Source: YouTube

 

Source: Alex Crumbie

The Beauty of Ethical Fashion

The beauty of ethical fashion is being able to be sustainable, buying what you really need, being economical, supporting the fashion sustainable journey, and sharing the ethical fashion guide amongst your friends, family, and loved ones to make the world a better place.

                     

Source: Pinterest

Ethical Fashion Design

Ethical fashion varies depending on the designs, colours, sizes, etc. To understand an ethical fashion design, you need to be aware of the following:

• Intellectual Property and Copyright
• Environmental Impact
• Animals and Speciesism
• Sizes

Intellectual Property and Copyright

People most times ask why designs are being stolen or copied and how designers can prevent their designs from being stolen? An ethical fashion design must be created with a unique identity and a reputable image. This will help identify a brand faster and distinguish it from other brands. 

Environmental Impact

There should be zero waste pattern cutting. The guide to this is to have a sustainable fashion drive.

Animals and Speciesism

Not using fur, wool, leather, silk, and exotic skin can be used to produce an ethical fashion design.

Sizes

Sample sizes, fitting models, size range planning, and fashion drawing should be integrated into your fashion style.

 Source: Stylus

There is no beauty in the finest designs if it makes hunger and unhappiness. Together, we can change the world using ethical fashion.