Fighting Global Poverty Through Digital Fundraising Strategies for Non-Profit Organisations

Have you ever wondered how non-profit organisations make income online?

Non-profit organisations are implementing digital fundraising strategies to execute marketing campaigns, host several events, and connect with a larger audience.

Global poverty is one of the most pressing problems that the world faces today. The poorest in the world have no access to basic amenities such as electricity, education, healthcare facilities, and proper nutrition.

The goal of most non-profit organizations is to fight extreme poverty and hunger by working closely with government, communities and individuals through the implementation of digital fundraising strategies.

Digital Fundraising Definition

Digital Fundraising means using online fundraising platforms such as websites, emails and social media to increase brand awareness, improve donor retention, reduce non-profit workload, increase donations, and connect effectively with the target audience.

Five Digital Fundraising Strategies for Non-Profit Organisations Includes:

1. Create a Branded Donation Website and Social Media Accounts
2. Launch a Crowdfunding Campaign
3. Launch a Google Ad
4. Focus on SEO
5.  Utilise Email Marketing Campaigns to Build a Segmented Email List

Create a Branded Donation Website and Social Media Accounts

Branding is a visible way of connecting with potential customers. The branding of a company explains what a company stands for and how people remember a brand. It all starts with a nonprofit's branding assets which include a website, social media, blog, e-newsletter, logo, tagline, and colour pallet. Many branded nonprofits integrate their branding assets into their campaigns to end poverty. 

An example is The Borgen Project, this organisation uses its branded digital assets and platforms such as its website, social media and donation profiles to regularly share videos and pictures online. This is used to build trust with donors and increase their chances to donate again. The Borgen Project uses various branded digital fundraising strategies to help fight global poverty.

Launch a Crowdfunding Campaign

Crowdfunding campaigns make donors feel valuable and companies can use these campaigns to reach donors who care about their projects. During a company's online fundraising journey,  social media updates and goal meters should be regularly sent to donors to keep track of how close the organization is to their goals. 

The Borgen Project has a crowdfunding option to create campaign profiles, send e-newsletters to donor subscribers and add social proof to the crowdfunding campaign.

Launch a Google Ad

Google has changed its Ads approach to nonprofits by introducing Google grants which have a big impact online and aim to give nonprofits a fighting chance. Nonprofits can apply for a sum of £8,000 in Google Ads to reach a larger audience.

Focus on SEO

SEO is used to increase online visibility and direct traffic to a website. Nonprofits need to integrate SEO variables into their online posts to reach out to their target audience and local communities.

 
Some SEO variables include keywords, links, and tags. Organizations can connect with donors through the utilization of SEO software such as Semrush to rank higher and have a competitive advantage over rivals.

Utilise Email Marketing Campaigns to Build a Segmented Email List

Email marketing enables companies to share vital information with their subscribers. It is one of the best ways for nonprofits to reach out to their audience and it provides access to share information through a segmented email list established on a company's database. 

Email marketing software such as  Mailchimp, Substack, and Campaign Monitor can be used to execute campaigns. This integration can give nonprofits a better response rate to their email campaigns.

Utilising these fundraising strategies can be used to eliminate global poverty through your donations and support. To make an impact in the world, your donations will mean a lot to us.

To take action, visit The Borgen Project and My Fundraising Profile.

Together, we can help make the world a better place.